February 14, 2009
How to Resurrect “Dead” Customers…
One of the easiest (and most economical) ways to get a boost in cash flow is to reactivate customers who haven’t ordered in a while. But, you can’t just send them a new pitch and hope they’ll buy. You need to tell them you’ve noticed they haven’t ordered in a while, [...]
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February 5, 2009
Here’s a two-page advertorial I wrote for a Dentist. I wrote it in May of 2007. It cost him $840 per insertion and yielded an increase of $32,000 the first month, $41,000 the second month and $34,000 the third month, which is when I received the email quoted below.
That means it brought back $42 in [...]
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