Here’s a two-page advertorial I wrote for a Dentist. I wrote it in May of 2007. It cost him $840 per insertion and yielded an increase of $32,000 the first month, $41,000 the second month and $34,000 the third month, which is when I received the email quoted below.
That means it brought back $42 in gross for every $1 spent!
Ridiculous.
Not only that, it made him semi-famous in his community.
Here’s what this dentist said about the ad…
Sorry I’ve been so slow to respond. Before running the ad we were averaging $45,000 to $55,000 per month. The initial insert, one time in our local paper, resulted in over $20,000 of new mini implant and denture business. Since then we have run the piece as a two page ad in a magazine called “Today’s Senior” in black and white. This costs us only $840 per month. In the next three months after this ad appeared our monthly income was $82,000, $91,000, and $84,000.
Anyway Jason, the results have been beyond my expectations. Everyone on my staff says I’ve never run a more effective ad at any time. People tell me all the time they “read that article about me” in the magazine. Fantastic results. If I change anything for the next run I would try to put at least a hint about the price so I don’t get so many calls from people who absolutely can’t afford it.
– Ken Clifford, DDS, CA
You can view the front here: Copywriter Writes Dentist an Ad That Yields $42 for every $1 spent! (page 1)
And, the back here: Copywriter Writes Dentist an Ad That Yields $42 for every $1 spent! (page 2)
That’s not too shabby a bit of writing for a guy who doesn’t know squat about dentistry, eh?
I believe he paid me around $4,000 to write that ad and it took me about 2 weeks of brainstorming and about 2-3 days of actual writing.
Would you like to make a ton of money? Probably not.
But, just in the off chance there is someone out there who likes lots of money, maybe we should chat.
Jason
P.S. You don’t have to be a dentist. I’ve written for Martial Artists, Real Estate Agents, Guys who go around picking up women, a guy who fixes air conditioners, etc, etc.
P.P.S. You can call me at 817-734-6609 between 9 am and 8 pm CST (leave a message, I never answer the phone while writing.)
P. S. #3 Maybe you are crazy and have a thing against money and aren’t in the market for such a thing… BUT, I’m sure you know someone who is… Could you let them know about this? Thanks.