Every now and then I like to take a shower, put on some of my best clothes, do up my hair and drive to Best Buy for my quarterly “Electronics Dream Fest!”
That’s where I go and make a gigantic list of all the electronic stuff I wish to acquire.
This last time I was salivating over one of those new Rectangular TVs (I still have a square one).
As I salivated, an ingenuous bit of advertising by the Geek Squad caught my eye. (They offer an add-on service to come out to your house and set up the rectangular tv and fancy sound boxes.)
They were using what I have now officially dubbed, “The Terrify Them Into Submission Tactic.”
Exhibit A: The headline says, “Would you know what to do with this?” Hmm… Actually, no! I haven’t a clue! What I normally do is just start plugging stuff in where it fits while peering around the edge of the TV until a picture comes on.
But, I HAVE set up a TV with VCRs and dvd players and a blu-ray PlayStation3 so MAYBE, given enough TIME, beer and patience I could have it set up in a week.
Just as I’m thinking I might be able to pull it off…
They hit me with THIS!
Exhibit B: The headline says, “Tools Needed for an Installation.” (Shit.)
Ain’t no way. I have a hammer and a few screw drivers.
Exhibit C: Ok, Ok… You’re right. I don’t want the pain… I want those guys to do it.
What do you suppose their response rate is when they ask someone, “Would you like us to come out to your house and get this all set up?”
I’d bet it’s pretty high.
Jason
P.S. I’ll have the Rectangular TV in just another week or so… and, THEY’LL be installing it.
P.P.S. Showing someone how much work it is to NOT do business with you could help boost your response.