How to Resurrect “Dead” Customers…
One of the easiest (and most economical) ways to get a boost in cash flow is to reactivate customers who haven’t ordered in a while. But, you can’t just send them a new pitch and hope they’ll buy. You need to tell them you’ve noticed they haven’t ordered in a while, ask them if there is something you can fix and THEN make a special offer.
Here’s an email I recently sent out to customers in one of my niche markets.
Hi [firstname],
I want to thank you for being a Member of “The xxxxx Mastermind.”
However, I noticed that you haven’t purchased in quite a while. I was hoping I could find out why.
Perhaps, I did something wrong. If so, I’d like to know so I can try to fix it. Or, at the very least, make sure it doesn’t happen to anyone else in the future.
If you’ve just been too busy or you’re not in the market for this type of training anymore, I’d like to know that, too.
Will you let me know what’s going on?
Jason
P.S. In case everything is cool and you are still interested in doing business, I’ve arranged a special offer for you here [hyperlink].
Simple. You are showing real concern. You DO want to know if you’ve messed up somehow because if you did it to them, you’ve probably done it to tons of others and not even known it. This way you can put a process in place to fix it and you’ll come away with a stronger company.
Most of the time, people simply forget to do business with you. Might be because you didn’t follow-up enough… or, they tried someone else… or, whatever. BUT, I can almost guarantee they never received an email or letter like that one in their lives. No companies do it. Strange to me because it is basically free money!
Will you do this exercise? Then, email me or post a comment and let me know how much you made?
Jason
P.S. If you know other business owners could you let them know about this blog?
{ 1 trackback }