For those of you who don’t know about The Net Promoter Score (R) it is one of the best (and simplest) metrics to help a company grow.
I’ve written a case study about it here Case Study: Using The Net Promoter Score in Software Companies, ISVs and MicroIsvs to Boost Sales and Lower Customer Attrition Rate
And, I’ve come across a nifty little primer on it that takes only about a minute to read and get the ‘gist’ of it… It is a PDF called “The 2-minute guide to the Net Promoter Score: All you need to know about NPS in a cartoon format” and you can get it (without even giving your email address or registering) by clicking the link.
The folks at Directness BV in Amsterdam, The Netherlands created it.
Jason Bedunah
The Leader in Helping Software Companies Leverage Social Media, Web2.0 and Direct Marketing Principles to Sell More Software.