Hey,
Someone I know is creating an extremely fascinating, fast-reading special report on all the new brain research that has been done in the last few years. This research is yielding all kinds of facts and tidbits sure to boost the quality of one’s life.
In thinking about marketing this product, he felt somewhat discouraged. Why? Well, brain science seems a pretty dry subject, doesn’t it? As soon as someone says “Neurons” or “Synapses” don’t you start to tune out?
Probably.
But, it’s like that with every subject. There’s an adage that advertiser’s follow… or should follow… “What’s in it for me?” Or, WIIFM for short.
I take it a step further.
Everyone is looking for Sex, Money and Eternal Life.
Tie your product into at least one or, hopefully, all three and you have a great shot at interesting as many people as possible.
So, we’re dutifully tying the research into those three areas… The report looks killer.
One researcher hooked women up to some devices and had them smell a bunch of scents. Do you know what scent was most likely to turn a woman on?
It wasn’t any fragrance of men’s cologne. (Most cologne’s actually caused ‘negative’ reactions.)
It wasn’t pheremones.
It wasn’t money (haa).
Surprisingly, it wasn’t chocolate either!
You’ll never guess (and this is NOT a joke)… It was…
Baby Powder!
The focus of this report is to teach people to become healthier, more active, more successful and happier by taking care of the brain. But, we’re not going to mention much about the brain in the sales copy… Not until they are hooked by Sex, Money and Eternal Life… Then, we’re going to use all that brain mumbo-jumbo and explain it in common everyday language as PROOF that we can deliver on what we’re promising.
You can tie ANYTHING to those three major wants.
When you do you’ll find YOURSELF with more of all 3 as well.
Jason