Oh man…
My life just got easier.
Whenever I want to watch “market conversations” about a product and category I used to go to search.twitter.com and search for the product, the category, the search terms AND the major influential figures…creating a new “Feed for this query” and putting each on a tab in Google reader.
Then, I’d go to Google News… do the same thing and create Alerts. Same with blogs…etc, etc, etc.
But, now I don’t have to!!!
An ingenious piece of software has been created that does all this automatically and quickly! And, it does it with a LOT more sources than I can reasonably manage. It monitors MILLIONS of sources for your search terms and has them ready for you to peruse whenever you log in.
They monitor Social Media, Mainstream Media and Blogs. You can even add your own sources if they don’t cover them (unlikely).
It’s amazing.
I don’t have any special interest or a business consulting relationship with FiltrBox… but I DID become a customer a couple of days ago.
Imagine having someone in your company go through the blog postings mentioning your company/product and commenting corrections or adding to the conversation…
…imagine noticing a trend in user’s complaints via social media sites, investigating and responding hours later, to make sure a small hiccup doesn’t turn into a tsunami of discontent.
Watch your competitors like a hawk! Know MORE about what the market is saying about them than they do!
Hey, hopefully I’ve convinced you it’s worth a look! http://www.filtrbox.com
Jason Bedunah
P.S. If you currently use it and think it’s great comment below how you use it… Or, if you’ve used it and think it’s not all it’s cracked up to be, comment that as well.
P.P.S. Here’s a great blog post by Marc Harty on 30minutepr.com from a social media monitoring and PR stand point: “What’s Your Buzz Quotient? Social Media Monitoring with FiltrBox”
{ 3 comments… read them below or add one }
Jason,
Thanks for the review and endorsement of Filtrbox. I’m glad to know you see its power and value and are willing to recommend it to your readers. I use it in much the same way (I’ve got 90+ filtrs set up!). Just as an FYI you can share Folders with anyone so they can subscribe to the same information feeds. Even if you don’t have a team account you can share Filtrbox with colleagues or clients.
Best,
Ari
Jason,
Thanks for the review and endorsement of Filtrbox. I’m glad to know you see its power and value and are willing to recommend it to your readers. I use it in much the same way (I’ve got 90+ filtrs set up!). Just as an FYI you can share Folders with anyone so they can subscribe to the same information feeds. Even if you don’t have a team account you can share Filtrbox with colleagues or clients.
Extremely useful – remember when we had to pay Lexis Nexis a gazillion dollars for this type of information? I can track real estate markets, key competitors and brands way too easily!