From the category archives:

Uncategorized

Net Promoter Score: Combining NPS Feedback With Email Follow-ups to Find and Create New Revenue Streams

June 12, 2010

The very FIRST things I do for a client is implement Net Promoter Score inside their company.
It is an absolute WEALTH of information. Here are just a few ways we leverage NPS:

To give the company insight into what operational fixes they need to implement to make customers happier
As an early warning system for potentially HUGE problems [...]

Read the full article →

The Fundamental Rule of Email Strategy

June 2, 2010

Is there a Fundamental Rule of Email Strategy? I’d like to put one forward for you to consider…
There’s a great little blog post called “Dozens of Practical Tips for Higher Email Marketing ROI.”
A quote in the article jumped out at me and I wanted to echo it in this post:
“The biggest benefit to email [...]

Read the full article →

Email Marketing Strategy: Cut Through the Noise With Relevance

June 1, 2010

Seth Godin just posted a short blog post, Redoubling to system failure,  that begins with the following sentence
Every 18 months for the last decade, the world has doubled the data it pushes to you.
Amazing fact, isn’t it? It is especially noteworthy for marketers. What do you do when there are twice as many friend requests, [...]

Read the full article →

All Marketing Begins in The Mind

January 16, 2009

Yo,
I’m at Kevin Wilke’s Nitro Seminar and it’s really, really cool. Much different than I expected.  I first thought that it would be a lot of the same stuff I already know and have known for years.
After all, I’ve written copy for some of the “Internet Greats.” I’ve written sales letters that have DOUBLED Dr. [...]

Read the full article →